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How to Create a Fundraising Calendar

Qgiv

Fundraising calendars help set your nonprofit up for success for the entire year. A fundraising calendar enables you to keep your goals, campaigns, strategies, and due dates all in one place that your whole team has access to. Another objective you need to define for your fundraising calendar is your awareness goal.

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How to Send a Nonprofit Appeal and Get Results

Get Fully Funded

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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Your 2018 Fundraising Plan

Top Nonprofits

About Mazarine Treyz: She is the author of The Wild Woman’s Guide to Fundraising, and CEO of Wild Woman Fundraising, a national fundraising training company. She specializes in nonprofit leadership, fundraising careers, writing fundraising plans, direct mail, e-newsletters, and copy for online fundraising. Her latest book, Get the Job!

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Volunteers of America: Getting Results

Connection Cafe

As a result, online revenue originating from direct mail integration increased from 12% to 28% from 2009 to 2010! Introduce online landing pages in the direct mail pieces to encourage donations be made through an additional channel. How’d they do it? Provide shorter, more direct asks in online appeals.

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Comprehensive Guide To Year-End Giving

CauseVox

Not only that, but with the move to more and more online giving (there was a 32% increase in online revenue in 2020), events like #GivingTuesday have become an even more important part of your fundraising calendar. Here’s a few ways to get your major donors on board with your year-end campaign: Send them mail. Email still works, folks!

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. You’ll see your engagement rate drop and unsubscribe rate climb.

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How to Thank and Retain Year-End Donors

Qgiv

Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. For retention-minded fundraisers with a strong donor cultivation plan in place, the early days of a new calendar year might even be busier than any day in November and December.

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