NTEN

SEPTEMBER 24, 2009

Steve MacLaughlin, Blackbaud. The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Here's your official wake-up call.

Online 90

Online Fundraising Offline Blackbaud 90

NTEN

SEPTEMBER 9, 2010

Steve MacLaughlin, Blackbaud. There is often a lot of speculation and guessing about what’s happening to fundraising in the nonprofit sector. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. of their overall fundraising revenue.

Trend 86

Trend Online Fundraising Offline 86

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done.

Relationship 208

Relationship Raise Tips Fundraising 208

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Note from Beth: Here’s a guest post from my colleague Steve MacLaughlin that is a great example of “ data informed fundraising.” ” A Fundraising Cliff? Over the past few months I’ve been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising?

Data 118

Data Hurricane Fundraising Disaster 118

Care2

NOVEMBER 13, 2011

Year-end fundraising is here. Yes, that’s right - up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. Looking for some good data and examples for your fundraising team? Fundraising Facts. – AFP.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Connection Cafe

MARCH 4, 2019

In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. The last three years, in particular, have shown how online giving continues to be a growth engine for fundraising in the nonprofit sector. of total fundraising revenue. of total sales.

Online 36

Online Giving Offline United States 36

NTEN

FEBRUARY 25, 2010

Events -- especially the "a-thons" -- have been a huge part of fundraising in the nonprofit space for decades. This style of fundraising lends itself perfectly to social media, where everything is personal. This style of fundraising lends itself perfectly to social media, where everything is personal.

Social Media 80

Social Media Tools Media Social 80

Connection Cafe

AUGUST 3, 2020

When Knowledge Network looked at their website from a supporter experience perspective, instead of a user experience perspective, they increased fundraising, built bridges between internal teams, and brought consistency to marketing messages. Dig into your fundraising database and look for patterns that dictate mapping.

Results 41

Results Donor Map Case Study 41

Connection Cafe

JANUARY 29, 2015

Last week I kicked off the Blackbaud Power Hour series with a webinar on tips to get donors into the pipeline. With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. For me it all comes down to a renewed focus online. Develop awesome content.

Offline 20

Offline Support Online Strategy 20

Connection Cafe

DECEMBER 8, 2020

Though many nonprofits still bring in donations the old-fashioned way, online fundraising can be a cost-effective, quick way to boost revenue and can open up a world of possibilities for your organization. While any organization can benefit from online fundraising, each nonprofit finds success through different online strategies.

Practice 33

Practice Donation Online Fundraising 33

Care2

AUGUST 9, 2013

economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. If you have been following the Death of Direct Mail debate, you should note that Direct mail is alive and well, but it’s on the decline according to Blackbaud.

Charity 77

Charity Studies Money Donation 77

Connection Cafe

APRIL 14, 2017

The latest figures from the Blackbaud Index for Canadian giving and U.S. Have we finally broken through to millennials with our fundraising efforts? Certainly, many nonprofits and charitable organizations have made great improvements in the way they conduct their online fundraising. How fast is your online giving growing?

Online 41

Online Giving Mail Channel 41

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson? The lesson?

Donor 58

Donor Offline Mail Channel 58

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Technology nonprofit leadership nonprofit technology Online Fundraising technology investment'

Technology 44

Technology Leadership Offline Demographics 44

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow. Offline still rules ….

Offline 279

Offline Results Fundraising Blackbaud 279

Connection Cafe

SEPTEMBER 21, 2012

This makes the cost of fundraising too high. There are other awesome sustainer sessions too in addition to ours: Attracting Loyal Donors through Sustainer Giving Programs presented by Carol Rhine, Principal Consultant at Target Analytics, a Blackbaud Company - this session is also on September 30 at 4:15pm.

Giving 34

Giving Europe Blackbaud Analytics 34

Neon CRM

SEPTEMBER 15, 2023

With so many fundraising software options out there, it’s difficult to keep track of them all. Some offer extensive constituent relationship management options while others are designed to handle a few key tasks crucial to fundraising success. Neon CRM Neon CRM is Neon One’s answer to total fundraising and donor management.

Software 52

Software Fundraising Oracle Structure 52

Nonprofits Source

JANUARY 23, 2023

Allegiance Group Allegiance Group partners with nonprofits and associations to inspire action and achieve more through fundraising, marketing, and technology solutions. They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives.

Grant 52

Grant Google Management Guide 52

NetWits

MAY 30, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. So what’s the harm in dropping a channel? Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report.

Online 234

Online Fundraising Offline Mail 234

NetWits

FEBRUARY 17, 2012

The research in these reports is extensive and well worth the read if you’re into all things fundraising, but I’d like to focus your attention on one piece of the findings for now. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

sgEngage

MARCH 15, 2011

Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. billion in yearly revenue on a monthly basis, both offline and online.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

Tech Soup

FEBRUARY 14, 2012

Frank Barry is a digital and online marketing strategist at Blackbaud. effective online (fundraising, email communications, social media, technology solutions). If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline.

Offline 67

Offline Results Fundraising Time 67

Bloomerang

JULY 17, 2023

By now you probably know data from the Fundraising Effectiveness Project (FEP) shows the average nonprofit in the U.S. All successful fundraising is based on a value-for-value exchange – you’ve got to offer donors something they’ll want to reciprocate. A subsequent study by Chuck Longfield at Blackbaud reconfirmed these findings.

Donor 82

Donor Nonprofit Mail Gift 82

sgEngage

DECEMBER 27, 2011

The answer leads into plenty more questions about who, what, when, when, and why online fundraising continues to grow. In 2010, online fundraising in the United States surpassed $22 billion. Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011.

Raise 85

Raise Money Online Giving 85

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. smaclaughlin Kenny.

Trend 78

Trend Online Giving Offline 78

Care2

JULY 15, 2013

Multi-Channel Loyalty Programs: Increasing Customer Engagement and Frequency July 16, 2013. Next generation loyalty platforms have made it easy for brands to reward consumers for engaging online and offline through any channel: web, social, mobile, retail, and now email. Webinar, 1pm EST. Cost: Free. Webinar, 2pm EST. Cost: $96.

DC 62

DC Washington Atlanta Celebrate 62

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Showing Fundraising to Outcomes Doctors Without Borders/Médecins Sans Frontières (MSF) raised over $68 million in the US to support their important work in Haiti.

Haiti 63

Haiti Trend Difference Blackbaud 63

Achieve

MARCH 17, 2023

Your nonprofit needs a reliable way to reach donors, especially when fundraising deadlines are tight and you need support fast. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Bloomerang

APRIL 30, 2021

Erica: But I’m Dutch, so it was a great way to go home and get involved with some international fundraising. If they give online, and again, obviously, a lot of direct mail is going to get people online, but it’s still about 12% of donors that are going online, so a lot of money still comes in offline. Steven: Okay.

Donor 84

Donor Video Practice Gift 84

Care2

OCTOBER 6, 2011

Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. While direct mail still brings in a lot of money for nonprofits, it’s getting more and more expensive ( not to mention the toll it’s taking on the environmen t ) and online fundraising is soaring. Here's why.

Offline 71

Offline Donor Online Blackbaud 71

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! Actually, it’s single channel communication that’s dead. Donors flip channels. Is it easy?

Mail 78

Mail Trend Offline Blackbaud 78

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Note from Beth: As we head into the home stretch of the giving season, there are lots and lots of wonderful holiday giving campaigns and plenty of fundraising data to guide strategy. Frank Barry offers this guest post with some advice about how to succeed with nonprofit fundraising in 2013. Flat or decreased fundraising.

Challenge 115

Challenge Strategy Fundraising Channel 115

Connection Cafe

APRIL 9, 2015

It was faster and greater than any such social fundraising campaign in the number of donors, from all walks of life—from President Bush, Bill Gates, media personalities and CEOs to teachers, students and more. According to Blackbaud, online donations accounted for 6.7% This means lower program and fundraising costs.

Fundraising 20

Fundraising Offline Blackbaud Social Media 20