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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Stories of individuals or communities that have benefited from your work can be powerful in connecting with your audience. But you can change that.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Many nonprofits don’t put time and energy into SEO because they don’t understand the benefits. Making it easy for donors to find our website is crucial to fundraising. Use keywords in image titles. It cares about keywords.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the product the hero – Focus ads on the virtues and benefits of the actual product. Thorough understanding leads to big ideas.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025. It depends.

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Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

The fundamentals of a fundraising appeal. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. There are no images to tell a story explaining why they’re sending this appeal. Our Incoming 1L class.”

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. One of the most powerful ways in which they’ve done this is by building an online platform that allows people to create fundraising campaigns linked to personal events, such as marathons, holidays or birthdays. Here are a few images from the charity: water website that show how they employ social proof.

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