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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. UK and Ireland friends: your study is coming soon! Sign up now!

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

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3 Grassroots advocacy milestones to meet this month

EveryAction

Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. Check out some of our findings and data-driven recommendations from our first nonprofit advocacy email welcome series study ! Prepare to schedule recess meetings for the President’s Day recess.

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Google’s AI Search Experience: What advertisers need to know

M+R

This is just the beginning of a potentially seismic shift in the way that AI influences the web – and in particular, the fundamental deal wherein advertising subsidizes the free and open internet that we’ve all come to love. Why does it matter? Examine your current SEO strategies.

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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. This may indicate the influence of social media on email. Small is the new big.

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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. We believe the lower volunteering and overall engagement rates were heavily influenced by the pandemic.

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More Nonprofit Benchmarks

Forum One

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Tags: Influence Performance Measurement Tips & Trends. donating money).