M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2023.
Whole Whale
APRIL 5, 2024
TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Inspiration and best practices Nonprofits can study successful ads across various platforms to draw inspiration for their own campaigns. May not allow visibility into US ads.
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.orgSource
APRIL 22, 2024
One of the major conclusions of an innovation study conducted by Amanda Kaiser was that the CEO’s openness to new ideas has a huge impact on an organization’s ability to change and adapt. It’s a nice challenge to figure out how to discuss change in a way that includes the goals of the person you are trying to influence.
EveryAction
OCTOBER 26, 2022
Is there something you can do now to influence their end of year gift? A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. or “MAKE YOUR DONATION BEFORE MIDNIGHT.”. Why text donors? TechJury has reported that SMS open rates average 98%.
EveryAction
JANUARY 11, 2023
Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months. Check out some of our findings and data-driven recommendations from our first nonprofit advocacy email welcome series study ! Prepare to schedule recess meetings for the President’s Day recess.
NTEN
MAY 15, 2009
We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. This may indicate the influence of social media on email. Small is the new big.
Care2
SEPTEMBER 6, 2011
And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%. Applum ran their analysis on 1,000,000+ Updates on 50,000+ Pages that influence over 1,000,000,000+ Fans.
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