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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Focus on selling – Judge ads by sales results, not awards. Put a human face on the cause through case studies, testimonials, and videos.

Lesson 59
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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead?

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Convio Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" CI’s innovative approach included tracking the movement of actual sea turtles.

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Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Care2

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks. Say good bye to "online fundraising" and "offline fundraising," there is only fundraising.

Channel 66
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NPower Greater DC Region Technology Innovation Award - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Grantmakers Dive Into Web 2.0 | Main | Get a Google Earth Pro License for Free!

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Best day to send an e-mail - is there a seasonality factor? - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" » Friday Jul 14 2006 Best day to send an e-mail - is there a seasonality factor? com , Inc.

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