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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many nonprofits are postponing upgrading their pages because the Default Landing Tab option is disabled in the new design, but I personally have never been much of a believer that Default Landing Tabs have resulted in high numbers of e-newsletter subscribers or online donors. As I have said many, many times your avatar a.k.a.

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

1) Following others without having yet uploaded an avatar. A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today. Many will also think you’re a spammer and will simply ignore your profile or block you.

Twitter 262
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Five Things Your Nonprofit Needs To Know About YouTube’s Cosmic Panda

Nonprofit Tech for Good

Beyond accruing a lot friends to distribute your avatar throughout the YouTube community, it’s was never clear what the benefits of having friends were. Subscribers, on the other hand, see your video activity and bulletins in their video/bulletin feeds. Cosmic Panda Design :: youtube.com/nonprofitorgs > Community.

Avatar 194
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Segmentation There are many ways to segment data, and not every way will result in a helpful donor persona. How to Create a Donor Persona So how do you create a donor persona? Let’s explore an example.

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Four Reasons Why Nonprofits Should Follow More on Twitter

Nonprofit Tech for Good

My guess is that they don’t want to follow a lot of Twitterers because they don’t want to clutter their “Home” feed, and I understand that, but nonprofits can easily manage the chaos of following hundreds or thousands Twitterers by simply organizing them into Twitter Lists. As of today that number is 82,250.

Twitter 247
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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. Don’t Use News Feeds.

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