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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Launched on May 5, 2003, LinkedIn is a social network for professionals.

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Lead Retrieval For Virtual And Hybrid Events

AccelEvents

Read on to learn how hybrid and virtual events can supplement your marketing efforts through advanced lead retrieval. If you want to raise money or host a fundraiser, you can control the event prices, fundraising amounts, and donor packages. Draw out your target audiences and customer avatars to lose potential leads by being too pushy.

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Lead Retrieval For Virtual And Hybrid Events

AccelEvents

Read on to learn how hybrid and virtual events can supplement your marketing efforts through advanced lead retrieval. If you want to raise money or host a fundraiser, you can control the event prices, fundraising amounts, and donor packages. Draw out your target audiences and customer avatars to lose potential leads by being too pushy.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. Learn basic HTML. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Diversify your news sources.