Planning a Fundraising Event? You Need a Plan B.
Greater Giving
APRIL 27, 2022
There was no playbook for planning a fundraising event during a pandemic. Then the pandemic revealed some critical gaps in our standard fundraising strategies. Luckily, nonprofits took what they’d learned in 2020 and pursued new revenue streams like text-to-donate , holiday telethons, and micro-philanthropy campaigns. .
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