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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Here are the top takeaways.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

I identified a trend forming with social networking, and set up our very first profile. We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. MySpace, back when it was cool. Listen first.

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. Did these nonprofits use a sophisticated communications tactic, or did they just jump on a vapid bandwagon? Meme Me Up, Scotty. Memes travel within all age groups.

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Upworthy Type Headlines: To Like or Dislike?

Care2

And what does this trend mean for nonprofits? However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into. However, memes and videos should not be your only source of content.

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Tips to Beat Declining Facebook Reach

Tech Soup

This means less reach for pages operated by nonprofits and for-profits alike. Facebook has admitted to this trend, and it has also been supported by data. The increased prices sparked a debate over whether the decline of organic reach has been manufactured to coerce businesses into using paid advertising to reach their audience.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism documents how nonprofits are using analytics to listen, experiment, learn, and thrive in the digital era. It isn’t just that you can now reach large audiences without the help of the mainstream media (that’s technically true, but generally overstated.). But they do provide new ways to listen to your supporters.