article thumbnail

Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Here are the top takeaways.

Advice 98
article thumbnail

What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

the nonprofit fundraising apocalypse. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. Essentially, these changes take the few measly conversions they can currently track and strip away any audience data. Don’t worry, it’s not that bad.

Track 102
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Here are 10 things your nonprofit should NOT do on its next email newsletter. If your nonprofit offers multiple programs and and services that do not naturally fit together, information on the different topics should not be included.

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. We realize that this is unique among nonprofits, but have made an organizational commitment to invest in this area. Listen first.

article thumbnail

Memejacking: Does Your Nonprofit Dare?

Tech Soup

When a question about the color of a dress went viral, several nonprofits joined the conversation to help their messages spread along the viral wave. Did these nonprofits use a sophisticated communications tactic, or did they just jump on a vapid bandwagon? Meme Me Up, Scotty. Memes travel within all age groups.

Meme 36
article thumbnail

5 Steps To Increasing Your Facebook Reach

TechImpact

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. Here are 5 ways your nonprofit can start to increase its reach starting today.

Facebook 142
article thumbnail

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth's Blog: How Nonprofits Can Use Social Media

What a passionate, amazing group of people who are running these small and mid-sized nonprofits, many in remote and rural wilderness locations in the US. I learned of two terrific examples of small nonprofit leveraging social media and user created content for their campaigns. The Hold A Sign Meme.