article thumbnail

Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Invest in Instagram.

Advice 98
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

I identified a trend forming with social networking, and set up our very first profile. We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. MySpace, back when it was cool.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Upworthy Type Headlines: To Like or Dislike?

Care2

And what does this trend mean for nonprofits? However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into. However, memes and videos should not be your only source of content.

article thumbnail

Memejacking: Does Your Nonprofit Dare?

Tech Soup

The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. As communications tactics go, memes are cheap and easy to make.

Meme 36
article thumbnail

Tips to Beat Declining Facebook Reach

Tech Soup

Facebook has admitted to this trend, and it has also been supported by data. The increased prices sparked a debate over whether the decline of organic reach has been manufactured to coerce businesses into using paid advertising to reach their audience. Tips to Engaging Your Facebook Audience.

article thumbnail

7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme. It has to resonate with your audience and connect back to your school experience. Don’t like Throw Back Thursday?

Practice 107
article thumbnail

How Nonprofits can Use Analytics with Advocacy

Connection Cafe

It isn’t just that you can now reach large audiences without the help of the mainstream media (that’s technically true, but generally overstated.). A Twitter trending hashtag or viral video can put a topic on the media agenda, creating a spiral of attention that spreads your message far beyond its traditional audience.