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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

While these techniques can’t change the past, here are some design ideas to help your organization adjust and optimize your website in the future. Know your audience’s goals and mindset. Knowing who visits your site might not seem like a design technique at first glance. Promoting a special fundraising campaign.

Technique 325
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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . And then it will start showing that audience your ads.

Test 325
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

Charity 128
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A Tale of Two Nonprofit and Social Media Adoption Surveys

Beth's Blog: How Nonprofits Can Use Social Media

Most nonprofits (67%) say social media is changing how they communicate with broad external audiences, but not narrower categories of stakeholders. Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. Demonstrate their unique impact to underscore relevance to advocates.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Understand your audience. Note the strategies used in each example that may also appeal to your audience. You’ve probably heard of the narrative technique “show, don’t tell.”

Tips 59
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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.