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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts. 16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio.

Profit 86
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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

Content 119
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Social Media Analytics: The Basics

NonProfit Hub

From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. Your audience. How old are they? Where do they live?

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Website Design for NGOs: 5 Essential Strategies

sgEngage

Audience: Think through who you picture visiting your site (you might even have some site data to inform your thinking). If it isn’t, you could be missing out on opportunities to engage a larger swath of your audience. With an NGO-specific CMS, you’ll be able to add social media icons and embed live feeds on your web pages.

Design 75
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What are News Discovery Tools? Why Use Them?

Beth's Blog: How Nonprofits Can Use Social Media

One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.

News 94
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111
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Using Prospect Research to Improve Your Ask: 5 Tips

Achieve

This research method has the innate ability to uncover valuable information on prospective donors, helping your organization better understand its audience and determine key cultivation steps. . One gift of $50 can feed a family of four for a week! . To review this concept, analyze the following fundraising appeals: .