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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Invest in Instagram.

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What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

Image courtesy of Scorephoenix.org. Whether it is to raise awareness, drive donation, or spur signups to an upcoming program, your newsletter is likely attempting to accomplish one of these things. Multiple audiences. Stock images. Nothing says “I took the easy way out” like using stock images in a newsletter.

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Tips for telling your story online

Candid

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? The answer: tell an engaging story. So in also understanding how they think. So it requires a bit of research to do so.

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Science is a science – and it is hard. Colors, when used in pleasing combinations, can attract attention and also make other elements easier or more difficult to comprehend – whether text, objects or images.

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How Faith-based Nonprofits Can Use Peer-to-Peer Fundraising

Qgiv

The more peer-to-peer participants you recruit, the more your mission is brought to the forefront of different audiences. Basic peer-to-peer planning looks like this: [This image describes the basic steps of a peer-to-peer fundraiser: 1. Additionally, the people donating personally know the individual promoting your fundraiser.

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Instagram Influencers and What We Know About Them

Connection Cafe

Traditionally, many nonprofits and foundations have turned to major celebrities to help build awareness, action, and donations for causes. However, engaging celebrities with high media profiles and large audiences doesn’t always work on social networks like Instagram. byp100 , BYP 100. People listen to their friends and family.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

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