Have Fun - Do Good

MARCH 21, 2008

Effective campaigns always keep their audience's needs in mind. Two of their staff members recently returned from Darfur and are putting together a video to raise awareness about it. They are collecting questions from supporters about Darfur to include in the video. * You supported a cause because of how it made you feel."

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Darfur Online Children Photo 41

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. The Best Free Sources of Social Media Audience Research. How Do Social Networks Incorporate the Ladder of Engagement.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2006

A few organizations in the nonprofit sector are exploring the power of the this type of gaming medium for social justice - take Camp Darfur for example. It seemed that there might be some opportunities here for a group to spread its message, although I wonder about the audience. Is it worth for nonprofits to invest?

Second Life 50

Second Life Game Life Darfur 50

Have Fun - Do Good

OCTOBER 16, 2007

When I flew in from outer space to the Santa Cruz Mountains, and then turned on the long, red swath representing the logging zone, there was a gasp from the audience. Steve talked about how Google Earth can make the world a smaller place and add faces and places to statistics, like the USHMM's Crisis in Darfur layer does (pictured above).

Google 40

Google San Francisco Case Study Files 40

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Use mini celebs - a columnist in a local newspaper or magazine may not be a global sensation, but he or she does have a large, captive audience. Their creativity may inspire others. There was a great discussion about social networking, particularly Facebook apps.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2006

A successful social marketer is someone who really gets to know their audience ??? Perhaps most of your target audience members are not technologically savvy and don???t You can create or simulate an experience that can evoke an emotional response from a visitor, as they have done with Camp Darfur. Some sort of research ???

Marketing 50

Marketing Social Second Life Darfur 50

Care2

AUGUST 16, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

These tactics will resonate much more with the YouTube audience than a piece you think is hip or one that features a celebrity. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur.

YouTube 34

YouTube Video Social Media Advocacy 34

Beneblog: Technology Meets Society

OCTOBER 21, 2008

Our HumanRights team, including Benetech Research Fellow Amelia Hoover and fieldconsultants Tamy Guberek and Daniel Guzmán, presented our initial findings on violations in Colombia to an enthusiastic audience of ICC investigators and analysts. Our newest human rights project is looking closely at the human rights challenges in Darfur.

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Darfur Sri Lanka Liberia Colombia 100

Care2

FEBRUARY 7, 2011

Two recent viral campaign failures demonstrate the dangers of appearing callous to your target audiences and how quickly things can spin out of control if you don’t listen and respond quickly. Comments flooded in – “I guess Groupon decided to do a funny commercial about Tibet because Darfur would be in bad taste?

Social Media 76

Social Media Campaign Egypt Darfur 76

Museum 2.0

JANUARY 5, 2007

The Exploratorium did the solar eclipse, and the US Holocaust Memorial Museum is doing all kinds of programs around Darfur. The median age for time spent in SL is early 30s, so you have an adult audience. But if a museum really committed to developing a space in a virtual world, there are so many other physical things to explore.

Virtual 20

Virtual Game Second Life Museum 20

See3

OCTOBER 22, 2007

Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. There was a question from the audience on blogger outreach, from someone who got no traffic from buying an ad on a relevant blog, and got no love from the blogger either.

America 40

America Social Media Myspace Second Life 40

Connection Cafe

MAY 13, 2009

Greenpeace building up 90,000+ friends on MySpace and communicating with this audience in that space. USHMM : Crisis in Darfur - Visualized destruction in Darfur that was being publicly refuted - 50% increase in traffic to site - International visits went from 23-52%. Natalie’s ending tip for social networks?

Tech 20

Tech Communication Tools Online 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2007

Carnival of Nonprofit Consultants: The most recent is a roundup of posts addressing the question of how nonprofit communicators can cut through the clutter to engage overloaded audiences. Definitely a must-read, particularly the post by Steve Bridger on the power of storytelling. Check it out.

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Nptech Splashcast Summary Wikipedia 50