Audience Benchmark Policy Report 
Whole Whale
APRIL 5, 2024
Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region. May not allow visibility into US ads.
EveryAction
MAY 30, 2023
Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.
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M+R
JUNE 4, 2024
Here’s what we recommend: Anticipate higher costs Ad spend for the 2024 election cycle is projected to surpass 2020 outlays by a whopping 30% (source: 2024 Political Report by winmo ). The centerpiece of this policy is a restriction period during the final week prior to the elections. So, how should we prepare for this?
Forum One
JUNE 9, 2023
This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.
Neon CRM
OCTOBER 23, 2023
That is, 80% of the desired actions are completed by 20% of the audience. According to a report by the Charity Science Foundation, statistical trends have suggested that for many organizations, the ratio may be closer to 90/10. In nonprofit terms, this means 80% of donations are given by 20% of donors.
Forum One
MAY 13, 2021
Gain a full picture of who develops and enforces governance policies such as branding standards and website guidelines. If not you don’t have a point person for these policies and processes or the processes in place at all, your modernization effort is a good time to create this documentation and assign roles.
Forum One
NOVEMBER 21, 2022
Our role is to understand our clients and their audiences and build the right solution with them—not for them. Through an internal compensation review, as well an external one to benchmark against market rates, we are actively evaluating our current salary structures to ensure that they are equitable across the organization.
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