Thinking About Donors as Customers
Bloomerang
MAY 4, 2023
Or, at least, American culture has put an indelible stamp on both. We actually didn’t mind and adjusted our attitude. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Are they the same, similar, or unrelated?
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