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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the product the hero – Focus ads on the virtues and benefits of the actual product. Thorough understanding leads to big ideas.

Lesson 59
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Making it easy for donors to find our website is crucial to fundraising. Use the “mullet” philosophy when writing website and blog headlines. Google loves when you use its products. Upload presentations to Google Slides.

St. Louis 255
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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

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Meet the EveryAction Team 2018

Everyaction

At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. Sure, sometimes there’s a crunch to release something, or a customer support ticket that requires extra attention?—?but s Best Workplaces of 2016!

Team 68
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The 15 Best Nonprofit Videos to Help You Connect With Supporters

Qgiv

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. There are tons of fun and random holidays nonprofits can take advantage of to create unique and interesting fundraising appeals. Keep it personal. Show your skills.

Video 52
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Create the ultimate nonprofit email newsletter

Get Fully Funded

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Sad day, I know.

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Online Fundraising Ideas: Nonprofit Fundraising During COVID-19

Whole Whale

Coronavirus (COVID-19) has forced the nonprofit fundraising world into the digital-only space almost immediately. While some organizations have had the capacity and savviness to hop onto this trend early, others are still trying to figure out where to start with online fundraising. Though we can’t promise $39 million).

Ideas 95