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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. What does that mean for you as a nonprofit fundraiser/donor communications professional? What does that mean for you as a nonprofit fundraiser/donor communications professional?

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?

Donation 105
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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Promoting a special fundraising campaign. If you want to make sure the announcement gets extra attention, change the colors or styles of the announcement from the typical design. Avoid stretching images if they live next to content; you don’t want to end up with a skewed or blurry picture. Changes to services or hours.

Technique 325
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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

The fundamentals of a fundraising appeal. Their attention spans are short. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. This isn’t compelling as a fundraising appeal. There’s nothing else to break up the text or draw attention to important points.

Question 142
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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

Lesson 52
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Essential Tips for Email Marketing

ASU Lodestar Center

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. The Shorter, the Better.

email 40
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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. THE BIG DIRECT MAIL PICTURE – Top 10 Tips. Your goal in the first part of the letter is to get your reader’s attention. If you use any pictures, be sure they are of people, not buildings.

Mail 61