Care2

DECEMBER 28, 2008

Making sure that online donations are possible on your website is very important. Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. December 28, 2008 | David Kinard Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

FEBRUARY 3, 2008

Now, you need a surefire strategy to get you those key last minute donations. With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

JUNE 16, 2009

Always provide secondary opportunities to donate as part of any advocacy campaign. So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com All rights reserved.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

JUNE 5, 2009

But today’s “older” donors are gradually being replaced by the newer, younger donors of tomorrow – people who have grown up managing most of their lives online – and this includes getting involved with their favorite charities and donating money to the causes they believe in, online. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 20, 2009

Every month, Chattarati would feature a different nonprofit and ask people in the community to donate $5 to a specific goal at that organization. We received 44 online donations in all. Only three online donations came from previous donors. Only three online donations came from previous donors. of Chattanooga.

Case Study 35

Case Study Local Studies Social Media 35

Care2

NOVEMBER 9, 2007

Now, you need a surefire strategy to get you those key last minute donations. With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

JANUARY 6, 2009

If you, like most nonprofits, accept donations on your website, then you should consider yourself to be running a "commerce" site, too. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. Is it to gather donations or content? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

ASU Lodestar Center

APRIL 1, 2011

An important aspect of this is the opposite question: why do people stop making donations? Can I still make a donation?" I donated money for 5 years but stopped for a few reasons. I didn't have a connection with any of the nonprofits that I donated money to. That is great.

Research 61

Research People Giving Arizona 61

Care2

DECEMBER 8, 2008

Join us to learn how your organization can increase donations on and offline this year. Madeline and Elise will share their insights into recruiting supporters online and getting them to donate, with an eye towards end of year fundraising during an economic downturn. Click here to watch the replay. All rights reserved.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Tech Soup

NOVEMBER 1, 2016

Every day, American nonprofits, charities, and libraries rely on TechSoup's product donation program for the information they need to make smart decisions about technology. Saint Paul, Minnesota: Treading Lightly | The Delicate Art of Internal Communications. Reform Copyright. But did you know that our work is global?

Netsquared 36

Netsquared Benin San Francisco United Kingdom 36

Care2

MAY 3, 2007

Does it make people want to donate or does it make them want to yawn? May 3, 2007 | Eileen Copyright © 2008, Care2.com Thursday, May 3, 2007 at 01:31PM | by James OMalley Is your advocacy campaign’s story compelling? Find out at Alan Rosenblatts Internet Advocacy Roundtable hosted by Care2! Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

MARCH 26, 2009

While donors continued to donate money, the average gift was smaller. For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. After all, the number one reason people cite for not donating is that they werent asked”, said Weiner.

Convio 31

Convio Benchmark Studies Social Media 31

ASU Lodestar Center

JUNE 3, 2011

Earned" revenues are those that come from sales and contracts, not from the donated revenues that so many people associate with nonprofits. Our text, Peter Frumkins On Being Nonprofit makes some strong statements about the place of earned revenues in nonprofit organizations. Research Friday: "Really, How Many People Volunte.

Research 82

Research Philanthropy Analysis Arizona 82

ASU Lodestar Center

JUNE 10, 2011

In this economy, we shouldnt be surprised that a big chunk of these tiny organizations reliant on donations have simply disappeared. The National Center for Charitable Statistics notes that 90 percent of these organizations have never filed any kind of return. Mostly theyre clubs, and they come and go. Out with the old, in with the new.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

MAY 3, 2007

Does it make people want to donate or does it make them want to yawn? May 3, 2007 | Eileen Copyright © 2008, Care2.com Thursday, May 3, 2007 at 01:31PM | by James OMalley Is your advocacy campaign’s story compelling? Find out at Alan Rosenblatts Internet Advocacy Roundtable hosted by Care2! Thanks for posting it!

Advocacy 28

Advocacy Social Media Internet Case Study 28

ASU Lodestar Center

APRIL 13, 2011

Its horrifying to think that something so well-intentioned as charitable shoe/clothing donations could actually cause more harm than good. She goes on to cite a poll by Harris Interactive which found "only one in 10 Americans strongly believes charities are honest and ethical in their use of donated funds."

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

JUNE 30, 2009

Click, call, donate, text, signup, etc.) June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com 60) Search « How Sticky is Facebook? What do you want them to do? How will it make a difference? (Is Is it meaningful and relevant?) And how will you follow up? Did they help? How did they help?) Be a storyteller.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

APRIL 16, 2008

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. Dont fall into the trap of counting only the first donation.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. Dont fall into the trap of counting only the first donation.

Advocacy 44

Advocacy Social Media email Online 44

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Here are also the fundraising options mentioned today: Email Direct mail Major Donors CFC Social networks Events Grants Telemarketers Ads (TV & Radio) PR Advocacy Which of these are best for you to capture those last-minute donations? Copyright © 2008, Care2.com

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

JUNE 13, 2009

Less then 1 percent of Facebook members who have joined a Cause have actually donated money through the Causes App. The median donation is $25 as compared to average online donations from email fundraising appeals, which is about $71. June 30, 2009 | Andi Copyright © 2008, Care2.com All rights reserved.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

FEBRUARY 17, 2009

One of the main drawbacks about Direct Mail is that the people who donate money, on average, are older and older. In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. All rights reserved.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 6, 2008

With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one). Copyright © 2008, Care2.com

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

NOVEMBER 25, 2007

The attention they received and the pleas they made to the public for donations were exceptionally effective. Many celebrities took a stand on this crisis and even made their own donations. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com During Hurricane Katrina relief efforts, celebrities were vital.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

OCTOBER 18, 2007

and see how many weeks of food, for a family of four, your donation could provide. Project Bread won the “Special Events Fundraising” prize for growing online donations 200% in two years, exceeding $1 MM in 2007. Copyright © 2008, Care2.com The campaign raised $40K and leveraged a corporate partnership.

Convio 28

Convio Award Social Media Advocacy 28

Care2

FEBRUARY 7, 2009

Be sure and check out how groups like NARAL and the Sierra Club have used social networking to encourage donations and strengthen community. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com Being able to engage them through social media is the goal! " tactics finds the guide useful in the new year.

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

JANUARY 15, 2009

Also, especially if you are using multiple media, targeting different audiences with different appeals, and/or breaking things down demographically, it can be very hard to get the numbers you need for statistical significance with large "asks" like donations. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 14, 2009

Online Fundraising While online giving was up in 2008, as the economy tanked, year-over-year returns flattened and those who did donate gave less in the fourth quarter. May 14, 2009 | Eric Copyright © 2008, Care2.com The number of online gifts increased by 43% over 2007, while the total dollars raised online increased by 26%.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 17, 2009

One of the main drawbacks about Direct Mail is that the people who donate money, on average, are older and older. In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. All rights reserved.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 25, 2008

LWB had to teach their members how to sign-up for Facebook and donate to their cause. If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. And now to the interview.

Causes 38

Causes Facebook Challenge Social Media 38

ASU Lodestar Center

MARCH 11, 2011

It would be interesting to know how many of these faith based communities require tithing for membership within the community, as well as what methods they use to collect money, such as automatic account debit and online donation websites versus traditional "passing the basket." " March 11, 2011 4:51 PM John Oberg said.

Research 45

Research Giving Indiana Philanthropy 45

Care2

AUGUST 17, 2007

MFCN is now able to ask these 11,000 new supporters for donations, further advocacy assistance, volunteer help or to spread the word about new MFCN initiatives. Copyright © 2008, Care2.com In this way, MFCN achieved its legislative goals while also greatly expanding its base of grassroots supporters. All rights reserved.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

AUGUST 8, 2007

David Feltman, current Director of Direct Marketing at Barclays Global Investors and former nonprofit fundraising guru, said that that the core marketing principles hold true whether you are selling mutual funds or soliciting donations. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

New York 28

New York Social Media Conference Advocacy 28

Care2

OCTOBER 29, 2007

Every dollar “voted” is a tax-deductible donation to the group voted for, with nothing taken off the top by Ploughshares Fund. Copyright © 2008, Care2.com AND, the top vote-getter will receive an extra $100,000 they can use to amplify their message in the lead-up to the coming elections. All rights reserved.

Poll 28

Poll Social Media Grant Advocacy 28