Does Your Institution Really Need to Be Hip? Audience Development Reconsidered
Museum 2.0
SEPTEMBER 20, 2011
Last Friday night, my museum hosted a fabulous (in my biased opinion) event called Race Through Time. Race Through Time was designed specifically for this audience of 30 and 40-somethings looking for fun social events with a Santa Cruz bent. I've written before about the " parallel vs. pipeline " approach to new audience development.
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