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Does Your Institution Really Need to Be Hip? Audience Development Reconsidered

Museum 2.0

Last Friday night, my museum hosted a fabulous (in my biased opinion) event called Race Through Time. Race Through Time was designed specifically for this audience of 30 and 40-somethings looking for fun social events with a Santa Cruz bent. I've written before about the " parallel vs. pipeline " approach to new audience development.

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Why Are So Many Participatory Experiences Focused on Teens?

Museum 2.0

Over the past year, I've noticed a strange trend in the calls I receive about upcoming participatory museum projects: the majority of them are being planned for teen audiences. Why are teens over-represented in participatory projects? Why are teens over-represented in participatory projects?

Teen 24
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Equity in Arts Funding: We're Not There Yet. We're Not Even Close.

Museum 2.0

Only 10% of arts foundation funding goes to minority-led organizations, and worse, the higher a foundation's funding in the arts, the less likely their money goes to support organizations serving low-income or underrepresented audiences. He got to see the museum process from the inside.

Arts 52
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Games and Cultural Spaces: Live Blog Notes from Games for Change

Amy Sample Ward

Ruth Cohen – American Museum of natural History. Jason Eppink – Museum of the Moving Image. Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. Jason Eppink – Museum of the Moving Image.

Game 140
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Six Alternative (U.S.) Cultural Venues to Keep an Eye On

Museum 2.0

I'm fascinated by these places because of their ability to attract diverse audiences to idiosyncratic experiences, and I'm curious how they stay afloat. From a museum perspective, I think there's a lot to learn from these venues' business models, approach to collecting and exhibiting work, and connection with their audiences.

Culture 49
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Sustaining Innovation Part 3: Interview With Sarah Schultz of the Walker Art Center

Museum 2.0

This post features an interview with Sarah Schultz, a museum staffer at one of the institutions Light profiled in the book (the Walker Art Center). Guard staff who are willing to let an artist step between two panes of glass to perform. In the 1990s, we decided we wanted to engage a teen audience.

Arts 46
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Guest Post by Nina Simon -- Self-Expression is Overrated: Better Constraints Make Better Participatory Experiences

Beth's Blog: How Nonprofits Can Use Social Media

Submitted by Nina Simon, publisher of Museum 2.0. I’ve had it with museums’ obsession with open-ended self-expression. Forrester created the “social technographics” profile tool to help businesses understand the way different audiences engage with social media (and you can read more of my thoughts on it here ).