Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Social Media ROI Case Study Slam.

ROI 50

ROI Widget Cambodia Metrics 50

Bloomerang

JULY 6, 2022

And, their studies have revealed a 42% increase in online giving over the past three years. A robust donor portal where supporters can review their donation history, update their credit card information, and manage their recurring gifts. Only ask for necessary information. Only ask for necessary information such as: Names.

Donation 93

Donation Practice Gift Nonprofit 93

Bloomerang

AUGUST 9, 2021

Mastering an analytic approach to strategy and planning. The ratio may not be exactly 80/20 (i.e. One study reported by fundraiser Stephen Pidgeon asked a sample of typical middle-class donors, “Would you consider putting a gift for charity in your will?” Mastering relevant content marketing.

Donor 129

Donor Strategy Fundraising Gift 129

CauseVox

JUNE 1, 2021

Our brains are wired for visual information; people process images 60,000 times faster than words. For more information on how to best leverage and market your content, check this out. The Online Giving Study found that incorporating your personal brand makes a double-digit difference in the amount of donations you get.

Websites 52

Websites Fundraising Site Create 52

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. Too much information with no sense of strategic direction will lead your marketing nowhere. Having access to this information is more of a burden than one might think, forcing difficult decisions. The efficiency ratio , also known as the revenue to cost ratio.

Content 40

Content Leadership Marketing Files 40

Nonprofit Tech for Good

MAY 18, 2013

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

OCTOBER 22, 2012

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

Social Media 253

Social Media Social Chapter Media 253

Nonprofit Tech for Good

MAY 18, 2013

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

Social Media 210

Social Media Social Chapter Media 210

Bloomerang

JULY 20, 2023

Capture donor information in your donor database. When donors give online, you can capture their personal information and save it to your donor database. You can then leverage this information to build relationships with these donors and encourage future donations. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 77

Ideas Online Fundraising Tips 77

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). You might collect contact information and record donation histories. The point is you likely have a wealth of supporter information at your fingertips. Direct Mail.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I agree, but is a ratio the best number? via Kevin Gamble (see larger here ).

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

JANUARY 13, 2017

Just take a look at Google’s mission statement, it says it all: “ Google’s mission is to organize the world’s information and make it universally accessible and useful. ” – Google. In fact, a study conducted by SerpIQ found that content written between 2000 and 2500 words dominates search results. What Is Useful Content?

Research 89

Research Marketing Case Study Search 89

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

" That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. Kaushik makes a distinction between "on-site" visitors or unique visits as calculated by your analytics program and "off-site" visitors.

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33