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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

Measure 97
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“Don’t be evil”: Using Google Ad Grants to tackle societal problems

Candid

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Keep in mind, however, that you should measure meaningful conversions. Common measurements include: Time spent on your site.

Grant 98
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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Avinash Kaushik on Failing Fast (Win A Copy of Web Analytics 2.0)

Beth's Blog: How Nonprofits Can Use Social Media

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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How To Make Social Media Experiments Fun!

Beth's Blog: How Nonprofits Can Use Social Media

. “Let’s make the process of experimenting fun – let’s start with a Facebook Friday.&# Their experiment is going to be focused on deepening and improving their Facebook presence for the Arts Council and getting everyone on staff to participate. There is a way to link google analytics to FB insights.

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Boost Your Nonprofit’s Impact: 10 Power-Packed Summer Fundraising Ideas for 2023

The Modern Nonprofit

Outdoor Movie Night An outdoor movie night is a fun and engaging way to bring your community together while raising funds for your nonprofit. Keep in mind the costs of renting projection equipment, acquiring necessary permits, and ensuring safety measures are in place.

Impact 52
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Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales

Beth's Blog: How Nonprofits Can Use Social Media

Best Friends has just launched a fun mobile app. The dual purpose of the app is to raise awareness of the thousands of dogs waiting in shelters to be seen and adopted – and to have a little fun at the same time – perhaps a party or drinking game. Primary measurement tool: Facebook Insights. And now, mobile.

Turkey 101