Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. The tools include Google Analytics, PostRank, Feedburner, and others. You should be looking at monthly trends over time. Photo by Dwinton. Visitors are people who visit your blog.

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?"

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. This figure is a good top line indicator of whether you are, in fact, engaging your Alumni. You want to watch the number and how it is trending. The exception is when there are many comments that are generic such as “Nice!” or “Love it!”

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Practice Tips Social Meme 107

ASU Lodestar Center

MARCH 14, 2018

That is why we have gathered some of the nonprofit marketing & fundraising trends that you should look out for in 2018. You can use these trends to help your organization grow and hit your goals this year. Website encryption has become one of the prime trends for 2018. Integrated Data. No Need to Plan Events Solo.

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Trend Marketing Fundraising YouTube 60

Nonprofits Source

NOVEMBER 21, 2022

Is your digital marketing strategy taking full advantage of this trend? Microsoft has analytics options that can inform your keyword decision-making. . Tip 4: Consult Microsoft’s Analytics Options. As mentioned in Tip 1, Microsoft’s analytics options offer valuable data and insights for analyzing your campaigns.

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Grant Nonprofit Digital Metrics 97

Nonprofits Source

FEBRUARY 25, 2017

Have you tried every argument and presented all of the data to support your case, but still get shot down? How to measure data to influence your marketing decisions i. How to set up Google Analytics. No amount of data or pleading will persuade a leader in this position. How content marketing influences donor behavior.

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Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. She recommends that you don't go into your analytics or stats program without composing a specific question first.

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Measure Tips Metrics Bookmarking 95

Qgiv

JULY 21, 2022

Google’s recent report on digital marketing trends framed the opportunity this way: To stand out in 2022, brands should be more intentional about communicating their value and authentic purpose. Maintain data hygiene. NPOInfo’s guide to improving nonprofit data hygiene recommends the following: Conduct a database audit.

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Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Data is not like Martha Stewart - it is far from perfect. Life was good.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Reader Growth : This is content consumption and there are two different types of consumers and you're looking a monthly trends over time. You can look at Unique Visitors Trends from Google Analytics (grain of salt about looking at numbers only) and the Feed Subscribers Trends from Feedburner. Cost (what!).

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Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I agree, but is a ratio the best number? via Kevin Gamble (see larger here ).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

" That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. Kaushik makes a distinction between "on-site" visitors or unique visits as calculated by your analytics program and "off-site" visitors.

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Reflection Measure Technorati Metrics 50

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz.

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Analytics Data Analysis Metrics 33

Nonprofits Source

JANUARY 13, 2017

Related Article: 39 Content Marketing Trends You Need To Know (Infographic). It would be a stretch to prove a link between the post and exceeding donation goals without tracking analytics. Google Search Console (formally webmaster tools) and Google Analytics are free, and powerful tools in marketing a nonprofit organization.

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Research Marketing Case Study Search 89