Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

Anyway, here's my takeaways: Need to know how to convince "C-Suite" (corporate level executives) that social media is required to compete in today's economy and that it is measurable. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". We know that.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.     The reason to measure is to determine whether to continue or not.  

Social Media 50

Social Media Relationship Media Georgia 50

Amy Sample Ward

JUNE 6, 2012

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. I will look at benchmarking processes and analyzing benefits and values. I wrote the chapter on ROI.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   by Don Bartholomew I'm noodling around with a couple of ideas so this post does a lot musing.   

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Measuring the Value of Your Blog. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You?

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Altimeter Report: Social Media Analytics. They define this process as "social media analytics.". Social Media Analytics Frameworks and Tools.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. This allows you to keep your focus on marketing channels that will deliver a higher return on investment (ROI) for your campaign.

Guide 127

Guide Fundraising Social Media Channel 127

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

ROI 76

ROI Social Media Slides Media 76

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving.

Reflection 50

Reflection Measure Technorati Metrics 50

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Evaluation: Measure outputs and outcomes. Keep reading. everything.

Communication 93

Communication Effective Impact Benchmark 93

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. Remember, it’s not always about the ROI. Multichannel Marketing Essentials to Know.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. How to set up Google Analytics. Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. 43% of nonprofit marketers say proving the ROI of their marketing activities is a top marketing challenge.

Content 40

Content Leadership Marketing Files 40

Care2

OCTOBER 22, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" First, Google Analytics delays processing data for at least 12 hours, not real-time.

Analytics 38

Analytics Google Track Social Media 38

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" However, it’s important to note that none of them are 100% at measuring results.

Social Media 70

Social Media Track Media Tools 70

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All great questions! Do you have more tips to add to my top 10 list? Comment below!

Social Media 76

Social Media Online Communication Media 76