Analytics Benchmark Comparison Question 
Connection Cafe
JANUARY 11, 2017
It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. Just between us, I’ve grown to love analytics. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts.
Connection Cafe
JULY 22, 2013
Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.
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Connection Cafe
MAY 22, 2013
I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Gather information and resources – Benchmarks and tips are a great start. Google Analytics content experiments. What questions come up from your results?
DNL OmniMedia
NOVEMBER 12, 2020
Why is it important to track fundraising benchmarks? In each of these examples, we’re referring to tracking the outgoing communications sent to a prospect— so, for example, the emails you send to the prospect, not any questions they may email you in return. Let’s look at this in comparison to some of the metrics discussed above.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 21, 2009
Financial calculations: net gain, opportunity cost, or comparison to other method. Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. Google Analytics. Benchmark studies. It answers the "Was it worth doing?" Return on Investment. Feedburner.
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
The question I want to ask is, what do web stats really mean, anyway? to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission?
Neon CRM
MAY 31, 2023
By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.
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