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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

You need to know where your money is doing the best for your business and lean into that knowledge to plan the spending for the coming year. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

While enrollment numbers and completion rates provide surface-level insights, digging into learner behavior and demographics can uncover more valuable information like which courses hold the most value for which learners and the factors contributing to their success.

Analytics 169
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. Conducting a marketing opportunity analysis. Track trends. The market landscape.

Mail 52
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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. For a holistic view of your programs’ performance, you might pull together information about program outcomes and participant demographics.

Data 52
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52
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4 Things Large Nonprofits Miss When Redesigning their Website

Forum One

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

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Essential Strategies for Your Foundation’s Next Website Redesign

Forum One

This global ecosystem includes the digital brand and voice of your organization, the main source of knowledge and data about the programs and issues you work on, as well as detailed information about the audience you are reaching. You can look at things like past behavior, interests, demographics, and more.