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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. My experiments were quite granular: What gets more interactions - sharing video or photos or links? Here are some metrics that I use to harvest insights on those questions.

Metrics 97
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . . — Kevin Shulman for the Agitator-DonorVoice.

Analytics 122
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Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112
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How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Often overwhelmed.

Results 95
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. Use of metrics to measure your results.

ROI 50
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Harry's Fundraising Video.

ROI 50
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Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story. Allison: It depends.

Design 35