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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

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Statement of Activities: Common Mistakes and How to Avoid Them

sgEngage

How to Avoid: To avoid this mistake, organizations must develop robust systems for tracking and reporting on restricted versus unrestricted funds. Neglecting Month-to-Month Financial Comparisons Month-to-month comparisons are crucial for detecting trends, anomalies, and areas of concern in your financial activities.

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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. AI tools are able to take an omnichannel approach to donor analysis. For example, a donor management system’s basic automation tools might help a nonprofit automate its donation tracking.

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A Roadmap to Salesforce for Nonprofits Implementation

DNL OmniMedia

Key features of the NPSP include: Donor and volunteer management: Keep detailed records of donors, track their giving history, and segment them for more targeted outreach. Program management: Monitor program outcomes, track beneficiary interactions, and demonstrate the impact of your work to stakeholders.

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Twitanalytics?

Beth's Blog: How Nonprofits Can Use Social Media

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

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Get Your Social Media Strategy in Shape With Spreadsheet Aerobics

Beth's Blog: How Nonprofits Can Use Social Media

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Then at the end of the month, allocate a half hour to look at the numbers for the month in comparison to other months – and look for insights and trends.