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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Eight Things Nonprofits Should Know About Google AdWords

Forum One

When accessing the internet, people use a search engine 91 percent of the time (equivalent to the percent accessing their email). Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list?

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. Do you have Google Analytics Installed?

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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

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Get the Most out of Your Google Grant

NTEN

You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.

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Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

If you're using Goolge Analytics goals, you've already thought through some of this. Next, think about what a person might type into the Google search box, messaging that will make them click on your ad, and where they should arrive on your web site. " The Google AdWords software will suggest keywords. You have your goal.

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Are you getting your $10,000 worth of free advertising each month?

NetWits

Did you know that nonprofits can get $10,000 per month worth of search advertising from Google Grants? Here's what you need to know to get started.

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