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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

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How To Find the Right Database For Social Justice and Advocacy Nonprofits

Everyaction

For nonprofits doing political advocacy and social justice work, having solid data management practices can sometimes be an afterthought. Using a CRM with event functions makes is simple to keep everyone happy, from easy-to-use online registration forms, to a mobile app that makes on-site check-in a breeze.

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4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. Emphasizing Mobile Giving. Mobile giving took off with the proliferation of smartphones in the past decade or so, and it continues to grow in popularity. Appealing to younger donors. Revisiting corporate partnerships.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. Mobile grew another nine percent in terms of overall digital share. Using an out of date email list.

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Nonprofit Email Marketing: The Ultimate Guide for Online Engagement

DNL OmniMedia

It’s a method for reaching supporters across the generations and a clear conduit of online donations. This section will discuss the various types of marketing campaigns you may hold to further your fundraising, stewardship, and even advocacy efforts. Advocacy Campaigns. Welcome Series. Gratitude Campaigns.

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Donor Segmentation: The Ultimate Guide for Nonprofits

DNL OmniMedia

Use the right outreach method and channel. Rather than broadcasting the same information across your entire donor base, you can send content tailored to specific segments of your constituency. Consider segmenting by interests, such as: Advocacy opportunities. Discover and re-engage donors at risk of lapsing. Or, vice versa!

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10 Email Resolutions for the New Year

Everyaction

Mobile Optimize your forms. If you don’t have mobile-optimized emails and donations forms, you’re losing out on those donor dollars. Your email tool should make it easy to mobile optimize your forms. While segmenting your lists is the first step, the next is to tailor your content to target your specific audience.

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