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Comparing Nonprofit Usage of Social Networks and Text Messaging in Korea and the United States: One Size Does Not Fit All

NTEN

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".

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Why Email Still Rules!

Care2

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. But you need a strong email list to support that kind of targeted social engagement.

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Why Emails Still Rules!

Care2

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. But you need a strong email list to support that kind of targeted social engagement.

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Will Nonprofits Raise Money on Social Media in 2013?

Care2

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What do Convios latest benchmarks mean for your nonprofits online program?

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Great reads from around the web on June 6th

Amy Sample Ward

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?" Channels covered included online, direct mail, telemarketing and canvassing."

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Benchmark average value of an email address All areas $7.86 How do you compare?