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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Video engagement on social media is the measurable action that viewers take after watching. Science shows that certain emotions trigger our impulse to take action and share, while other emotions suppress it. Your emotions compel your body to take action. You’re going to want to turn the sound on for this one.

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Achieving the SDGs: Taking Action for the 2030 Agenda In Your Community

Connection Cafe

You may be reading this in between reviewing grant applications to support responsible production and consumption or to take action against climate change. 2030 may sound like a far-off date, but it’s closer than you might think. How to Take Action on the SDGs (Hint: You Already Are) . 2030 is Around the Corner.

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

Which sounds better? For extra sizzle, add a video of your mission in action to show donors what their gift will make possible. Regular updates for your blog, including heart-warming stories, photos, and video showing your mission in action. And not just a generic “Thank you for your support.” Map it out.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. Mistake #1: Not Planning Ahead.

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Do You NEED Your Supporters?

Media Cause

Often, as I hinted at the beginning of this blog, I’ve seen organizations trying to decipher how their supporters could contribute. How will their actions, however small, make an impact? You’ve likely heard the term personas, and you may think of it as something marketers throw around to sound fancy and create buzz.

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Preservation in Action: Ambition and Excitement at Zealandia

Museum 2.0

And yet earlier in the week, at the Zealandia nature sanctuary in Wellington, I’d seen some hints of how to do just that. There are interpretative trails and helpful staff to aid visitors in tuning in to the bird sounds and identifying the native animals now thriving in the preserve.

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Not On Our Watch: The Least Depressing Book About Darfur You'll Ever Read

Have Fun - Do Good

We want to remove all excuses and impediments to individual action, because such actions--collectively--do make a difference -- Not On Our Watch. And the Five Helpful Hints for Advocacy Initiatives 1. Keep It Sound 4. As strange as it sounds, it can even be a "beach read"--(that's where I read it!) Keep It Short 3.

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