The Fundraising Authority

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization.

Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. In Part 2, we will show you how to create systems at your organization. One Seriously Stressed Out Nonprofit.

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Stop Looking for a Fundraising Magic Bullet

The Fundraising Authority

Do you ever find yourself, your team, or your board of directors saying things like: “If we could just get this one big grant, we’d be set for the year!”. Or, “I think we should hold a huge gala event. If we raise everything we need now, we can focus on programs later.”.

The Fundraising Authority - Untitled Article

The Fundraising Authority

Last week, I was a panelist on an upcoming panel called “The Ins and Out of Grant Writing for Nonprofits” hosted by NXUnite! . I was thrilled to have an opportunity to speak to the work of The Fundraising Authority and my experience in the nonprofit industry. .

Become the Association Your Members Want

As the pandemic advanced, we were keenly aware of the apprehension and pain throughout our community. Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. The.orgCommunity organized a Think Tank to help identify trends and crystalize our outlook on the future of membership. The sessions were facilitated by Elizabeth Engel, Chief Strategist, Spark Consulting. This article is the result of feedback gleaned during those dialogues, previous research, and the viewpoints of the.orgSource team.

Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time.

Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources.

The Top 8 Ways to Increase Your Prospect List

The Fundraising Authority

Like great sales organizations, great development operations need a constant stream of prospects… individuals, companies, and foundations that are, or are likely to be, interested enough in your mission to donate funds to your non-profit.

Fundraiser vs. Friendraiser vs. Waste of Time

The Fundraising Authority

Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode , Michael is getting chided (over the phone) by the corporate office for spending too much money holding office parties.

Two Qualities Donors Need To See Before They Invest Big

The Fundraising Authority

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year? How are we going to shift our direct mail strategy to find more mid-level donors? What’s our social media fundraising plan ? Tactics are important. Strategy is important.

A 10 Step Guide to a Throwing a Successful Fundraising Event

The Fundraising Authority

Charity events are a popular form of fundraising. While they can be great money makers for an organization, they can also be time consuming and expensive. The success of charity events depends on careful planning. To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan, regardless of the specific fundraising event ideas you use: 1.

Nonprofit Technology Adoption: Why It Matters and How to Be Successful

Discover how this high-level overview report can help get your organization in shape for technology adoption and read helpful best practices for facilitating this critical process.

How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. So… what do you need to know to supercharge year-end giving at your non-profit? The 5 Rules for Supercharged Year-End Fundraising.

How to Do Year-End Fundraising the Right Way (Part I)

The Fundraising Authority

We all know how important the final 4-6 weeks of the calendar year are for non-profit fundraising. According to Charity Navigator , mid-sized non-profits may see up to 40% of their total yearly contributions come in between the Thanksgiving Holiday (in the US) and the New Year! You may have seen my post about #GivingTuesday , where I outline why a single-day strategy for year-end giving is a mistake. Today, we start a three-part series on how to do year-end giving the right way.

3 Great Unusual Fundraising Ideas

The Fundraising Authority

When small and midsized non-profits are looking for new fundraising ideas, they are usually given ideas that require a lot of work for only a little return. Things like carwashes, rummage sales, and spare change collections can raise money, but often take a ton of work in return for just a few thousand dollars of fundraising profit.

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Today, I want to present three quick and easy tactics you can immediately implement in your online activities that could easily double your online fundraising revenue over the coming year: 1. Give Something Away for Free.

Making the Most of Year End Fundraising Appeals

The Fundraising Authority

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. Whether your non-profit works on a fiscal or a calendar year, most “regular folks” in the work-a-day world work on a calendar year, and make a significant portion of their yearly donations at the end of the year. Today, we’re presenting some tips for maximizing your non-profit’s revenue from year end appeals.

Achieving Organizational Transformation: Pathways to Success

Association executives—and hopefully their boards—know that they are facing perilous times. Driven by the pace of cultural and technological change, they are experiencing major disruptions in the traditional business models that used to guide organizational growth strategies.orgSource offers a straightforward approach to navigating these changes and readying your organization for growth.

Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre. So I am taking a break from writing the letter to share those three things with you. We’ll keep it short and sweet.

What to Do When a Major Donor Prospect Says No

The Fundraising Authority

Is there any more depressing word in the fundraiser’s lexicon than “no”? It means all of your efforts, research, and cultivation will not be resulting in a gift from this prospect. Often, it means explaining to your boss, or to a referring board member, that no, you were not able to secure a donation, and no, the donor does not want to think about it… they outright declined. That being said, “no’s” happen. Hopefully not often, but they do happen.

Fundraising & Public Relations: What’s the Connection?

The Fundraising Authority

As development professionals, volunteers, and board members, we spend a lot of time searching for new prospects … trying to find new individuals, companies and foundations who might respond to our message, who we can cultivate, and who, over time, might make a significant gift to help us continue our work. Prospecting can be time-consuming, and can often be disheartening, if we have trouble finding and cultivating new leads. Wouldn’t it be great if new donors sought you out?

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Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. A tactical calendar, as its name suggests, is simply a calendar that shows when your non-profit will employ each of the fundraising tactics it is planning to use in a given year.

The Denan Project - Leveraging WhatsApp for Good

As part of building a new supporter journey (from making a one-time donation to becoming a sustaining supporter), The Denan Project set out to shorten the time between the first donation and the recurring donations.

Why Volunteers Make Amazing Donors

The Fundraising Authority

Guest Post by Corbit Harrison from VolunteerHub. Your volunteers are already some of your most committed supporters. You know that this is true, because they are contributing a highly valuable asset: their time. In fact, recent studies show that each volunteer’s time is worth over $23 per hour.

Free Thank You Note Generator

The Fundraising Authority

How we say "thank you" matters. Thanking donors and supporters is to essential any fundraising program. But, not all “thank you”s are equal. A well crafted “thank you” can add meaning to a donor’s life and deepen their connection with your organization. Most thank you letters describe the gift, the gift’s fund, and the organization’s mission and some nice words from the signer.

The Best Place to Find New Donor Prospects for Your Non-Profit

The Fundraising Authority

Almost every non-profit organization wants to find new prospects to keep their donor funnel full. Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. Simply put, your organization needs to be constantly finding new prospects and putting them into your cultivation system.

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How to Do Year-End Fundraising the Right Way (Part III)

The Fundraising Authority

Welcome to the third and final article in our three-part series on year-end fundraising. In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. In the second post , we reviewed the five rules for supercharged year-end fundraising. Today, we’re going to look at a step-by-step plan for increasing year-end giving at your non-profit. Choosing Your Time-Frame.

Holding an Event is NOT Your Whole Fundraising Strategy

The Fundraising Authority

I like fundraising events. I’ve managed (literally) hundreds of them during my fundraising career, from $500,000 galas to $10,000 hosted events and everything in between. Heck, I’ve even written a handbook on a certain kind of fundraising event. So… I’m not one of those “fundraising events aren’t worth the effort” snobs.

Stay Focused, Fundraiser!

The Fundraising Authority

Recently, I’ve encountered a phenomenon among development staffs and non-profit executive directors that seems to effect organizations both large and small. It causes non-profits to raise less money than they could, while expending far more energy and effort than necessary. Likewise, it wastes precious dollars in the fundraising budget in return for very little gain. The epidemic to which I am referring is “fundraising wanderlust,” or a failure to stay focused in your fundraising efforts.

Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. If you want to know how to run an amazing year-end fundraising campaign (both online and offline) for your organization, check out our three part series How to Do Year-End Fundraising the Right Way.

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The 7 Habits of Highly Effective Fundraisers

The Fundraising Authority

Every non-profit fundraiser is different. We each have different strengths and weaknesses, and we each have our preferred strategies and tactics.

The Four Key Fundraising Roles of Your Board of Directors

The Fundraising Authority

Far too many non-profit fundraisers approach board fundraising as if they have boards full of movers and shakers who know how to raise money, even when that’s not the case. These fundraisers and non-profit managers get annoyed and frustrated with their boards, which doesn’t help anyone, including the organization itself. Acting like your board is something it isn’t doesn’t help, and only leads to constant turnover and frustration.

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Fundwriter.ai 101 – Can A Robot Write Better Than You?

The Fundraising Authority

What happens when your nonprofit uses an A.I. writing assistant for fundraising? You have probably never used an AI writing assistant, but you might want to start. Let me tell you about Fundwriter.ai

Are You Stewarding Your Donors?

The Fundraising Authority

A few weeks ago, I wrote an article called Prospect. Cultivate. that detailed the process of moving new prospects from investigating your non-profit to investing in your mission.

Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. However, many eligible people are still unaware of the program and how to use it.

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Free Thank You Note Generator

The Fundraising Authority

How we say "thank you" matters. Thanking donors and supporters is to essential any fundraising program. But, not all “thank you”s are equal. A well crafted “thank you” can add meaning to a donor’s life and deepen their connection with your organization. Most thank you letters describe the gift, the gift’s fund, and the organization’s mission and some nice words from the signer.

6 Places to Find Grants for Your Non-Profit

The Fundraising Authority

Many non-profit organizations rely on grants from foundations, corporations, and government agencies to round out their fundraising efforts.

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Steal This Thank You Letter! A Sample Donor Thank You Letter for Your Non-Profit

The Fundraising Authority

Thank you letters have long been seen by many fundraisers as “gottados” – one of those things you just “gotta do” to get to the real work of fundraising, like writing newsletters and having lunches with major donors at great restaurants downtown.

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7 Tips for Securing Sponsors for Your Fundraising Event

The Fundraising Authority

Guest post by Kari Ann Kiel from DoJiggy. Fundraising events provide a great opportunity to bring in funds for your organization, while raising awareness for your cause. However, organizing an event also costs money to produce, as well as resources to manage all the details.

Prospect Research: 6 Things to Look For in a Potential Donor

The Fundraising Authority

Guest Post by: Adam Weinger. When you implement donor research in your fundraising strategy, you’ll learn more about your existing donors and spot potential major giving opportunities.

Getting Serious About Your Fundraising Efforts

The Fundraising Authority

How serious is your non-profit about your fundraising efforts? Depending on the size of your organization, here are some things to think about: For Small Non-Profits…. If you run a small non-profit organization (many churches and schools also fit this category), how much time, per week, is your staff dedicating to fundraising? Are you out there doing prospecting and building a fundraising pipeline? Are you writing grants and holding events?

How to Write a Case for Support for Your Non-Profit (Part I)

The Fundraising Authority

Your case for support (sometimes called your “case statement,” a term we will use interchangeably in this article) is one of the most important documents you can write for your non-profit.

How to Write a Case for Support for Your Non-Profit (Part II)

The Fundraising Authority

In Part I of this article , we talked about the importance of your non-profit case for support (also called a “case statement”). We also looked at which non-profits need written case statements and how they are used.