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Why You Need a Mobile Ready Email Template

NetWits

Over the past two weeks, we’ve been running A/B tests on our new mobile template. The messages went out at the same time, with the same subject line and the same content; the only difference was the template – our new mobile-enhanced code against our old version. The results couldn’t be more clear. The spread was from 0.6%

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Use This: Audience Research in Rotterdam Provides a Template for Smarter Segmenting

Museum 2.0

Imagine a concise, well-designed report on audiences for cultural activities in a large urban city. Imagine it peppered with snappy graphics and thought-provoking questions about connections to research and audience development in your community. While their approach is not one I have used, I learned a lot from it.

professionals

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. A must for any organization of any size.” – Erin Fogg, 2011. The 2014 version – new and improved has arrived!

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4 Ways to Continue Engaging Attendees After a Virtual Event

Achieve

While each thank you should have a personal touch, don’t hesitate to rely on templates or messaging tools to help write your messages. Then, adjust each template to make specific references to your nonprofit and event. Use resources like. as a starting point. Double the Donation’s tips on corporate sponsorships.

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DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook

NTEN

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. A possible reason for this is that your audience is more likely to be visiting Facebook during those "in between" times – not during regular work hours but in the evenings, mornings, and on the weekends. By Beth Kanter, Beth's Blog.

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Need a mobile strategy? Start with your email.

Care2

Email reading on mobile devices rose 81% from October, 2010, to April, 2011. We have included these figures below but note that your audience could be significantly different. Knowing where your emails are read will also let you make data-driven decisions about template design and layout. It stands to continue rising.

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Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

This post generating a lot of thoughtful discussion about nonprofits approach the editorial planning process as well as sharing of different editorial calendar templates. But it is important to understand that there is a process behind the template. ” What are the metrics for measuring your content? My answer: Yes!

Content 101