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10 Nonprofit Books from 2010

Beth's Blog: How Nonprofits Can Use Social Media

During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. Nedra Kline Weinreich is a social marketing whiz kid. The book is available on Amazon.

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Three Ingredients for Successful Year-End Fundraising

NetWits

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. In 2010 an estimated $291 billion was raised. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. Year-end fundraising is here.

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10 Tips for Optimizing Mobile Email Marketing

Care2

While web-based email went down in 2010, mobile email went up 36% in the US as we reported last week on Frogloop. “Mobile email marketing design is smoking hot,&# says Shane Ketterman of Copy Blogger and it’s a communications tool that’s continuing to grow. Include a plain text version of every message.

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

In 2010, 78% of nonprofits surveyed by NTEN who had raised money on Facebook raised $1K or less in 12 months. — Allyson Kapin is the co-founder of Rad Campaign , a web agency that provides web design, web development and online marketing and strategy for nonprofit organizations and political campaigns.

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Carnival of Nonprofit Consultants

Zen and the Art of Nonprofit Technology

And I get to highlight the work of some of my favorite bloggers, too. Marketing and Fundraising Ideas tells us about how not to ask for a major gift. There is an interesting case study of the marketing of Tampax and Africa on the Cause Related Marketing Blog. What are “influencers?&# Read the blog entry.

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The She Spot: Best Practices in Marketing to Women Webinar

Care2

If your nonprofit is not actively marketing to women and recruiting them, your organization is missing out on major fundraising opportunities. The She Spot: Best Practices in Marketing to Women Thursday, February 25th, 2010 at 2 pm EST. We have a limited amount of webinar lines, so please take a moment to sign up now.

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Have Fun Do Good Link Love: TED 2010 Fellowships, 9/11 Day of Service, & Indie Bookstores Using Twitter

Have Fun - Do Good

Next month's show will feature an interview with Lisa Witter, co-author of The She Spot: Why Women are the Market for Changing the World. LINK LOVE Be a Blogger for Change.org! I'll be publishing the transcript soon here on Have Fun Do Good.

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