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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. Highlight authentic stories: Share real-life examples of the impact your nonprofit has made. This, in turn, impacts click-through rate (CTR). But you can change that.

Action 253
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Test different calls-to-action and reduce friction in online giving.

Lesson 59
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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. There are no images to tell a story explaining why they’re sending this appeal.

Question 142
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Best Tips to Rock your Online Presence

Care2

Share a story, donate money, sign up for a contest, watch a video, etc.). Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Constantly.

Online 71
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Using Twitter to Build Support Among Latinos for the Affordable Care Act

Beth's Blog: How Nonprofits Can Use Social Media

This is twice the rate of Caucasians and even within the tweeting Latino community there is a breadth of diversity in terms of race, socioeconomic background, immigration status and English-language capabilities. What struck us about this conversation was that a MomsRising story on how ACA would help Latinos was the No.

Twitter 101
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10 Fast Tips to Boost E-newsletter Performance

Care2

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Headlines should be short. Get Interactive: Ask people to take a poll or share a story.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Set her heart on fire with stories of real lives and real change – it’s what she wants to know after giving. ONE Success story. A system like Constant Contact complies with U.S.