Direct mail built the conservative movement. Can influencers beat it?
M+R
JUNE 5, 2023
One from your local real estate agent, advertising the house you can buy on one salary. Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. Three postcards fan out before you. A sweet deal: 13 cassettes for $1.
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