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Direct mail built the conservative movement. Can influencers beat it?

M+R

One from your local real estate agent, advertising the house you can buy on one salary. Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. Three postcards fan out before you. A sweet deal: 13 cassettes for $1.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Conduct a lineup countdown. Final event statistics. Media attention.

Contest 88
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. And, the company has the metrics to prove it. With nearly 1,800 local offices in more than 40 countries, the United Way specializes in bringing people together to identify and solve local issues.

Companies 106
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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area. Engaging photos, especially of local places and animals work well. Commenting on the posts in other aligned partner’s Facebook pages.

Facebook 112
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

Marketing 193
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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

The idea is that biking to work is not only is good for the environment but can also help local economies. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. They use this metric to guide decisions about engagement tactics, particularly through social media channels.

Measure 97
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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Headlines should be short. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. As for #1, as always, think hard about your metrics.