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Launching a successful nonprofit communications campaign

Candid

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Where they look for information online, such as the media outlets, thought leaders, or social media accounts they follow.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. This helps inform decisions about content topics.

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The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

After college, I was determined to find a career that would help me avoid numbers, measurements and calculations at all cost. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Do some science.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. To understand how to identify actionable reports from the complex sea of information collected in an analytics tool.

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Welcome: Hajr?? Hyseni a reader from Prishtina : Kosova : Albania

Beth's Blog: How Nonprofits Can Use Social Media

So I'm really curious about how many folks in this field are measured on goals other than raising money. Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Need some metrics guidelines? If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Job well done!