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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Once they find you and are engaged, you can teach them your language. Use keywords in image titles. Instead of uploading an image with an assigned name, rename the image with your keywords. Do this for any image, PDF or video you upload. Lead with keywords and people will follow.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line.

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9 Free Ways to Increase Your YouTube Views

See3

By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch. Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings. Your video has to be seen!

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Keep in mind that not everyone donates through the mail. Keep in mind that your readers are busy people and probably won’t read every word of your letter. They’ll skim through photos, images, and quotes that stand out. Avoid jargon, acronyms, and insider language. Instead, they will skim it. Truly it does.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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Should My Nonprofit Use AI? Ultimate AI FAQ for Nonprofits

Whole Whale

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. Chat-GPT is a generative large language model.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Use hero language like “we couldn’t have done it without you” to engage the donor. Use headlines to let the reader know what to expect in each section. Good images.