The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights.
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