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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. How can these tools help you track meaningful data?

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. For instance, your major gift officer may use an app to look up more information about major prospects prior to initial meetings. Individual tasks.

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professionals

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Your End Of Year Fundraising Questions Answered

Bloomerang

Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data. Do they realize the average email open rate is 30%, meaning 70% of people won’t read your email appeal, and direct mail response rates are even lower?”. Have they done the math?”.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.

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How to Improve Donor Retention

Allegiance Group

Could the next gift come because of that moving photo on social media? To find your organization’s donor retention rate, divide the number of renewed donors this year by the total number of donors last year. Was it your warm and personal thank-you email? How is retention measured? Why do donors continue to give?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link].

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Use your prospecting tools to identify donors with characteristics such as: Strong existing relationship with your nonprofit. Demographic and personal information.