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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91
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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

There are thank you notes to write, data to input, and results to report. For example, you need to raise $250,500 to achieve the organization’s mission of feeding 1,000 families. However, this goal should be the one that all the other smaller goals feed into. Highlight the fundraisers you expect to bring in similar results.

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Getting Insight from Facebook Insight Requires Sense Making Skills

Beth's Blog: How Nonprofits Can Use Social Media

Cognitive load management: ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques. My result metric is the number of good ideas and saved time getting those ideas that I get for blog posts, curriculum development, and presentations.

Skills 108
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One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. In early July, Facebook announced that it will include mobile data.

Audience 107
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Is Measuring Your Facebook Edgerank Useful?

Beth's Blog: How Nonprofits Can Use Social Media

A popular piece of content will stay for a longer period of time in the News Feed of your fans. It was particularly high this week because I’ve been a/b testing different engagement techniques and some of them seem to be working! Are you measuring your edgerank score to improve results on Facebook?

Measure 100
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Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Awareness 100
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My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Use Time Management Techniques. Good for you! Great work.