Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 271

Social Media Avatar Media Ratio 271

Amy Sample Ward

MARCH 2, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The more than 260,000 people who follow the American Red Cross’s Twitter account were promptly informed of the discovery.

Web 123

Web Plugin Influence Award 123

Nonprofit Tech for Good

APRIL 2, 2016

On top of those challenges, Facebook reach has dropped to an abysmal 1%. Twitter requires a time investment that many small nonprofits simply do not have. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Come on Facebook, quit being so greedy for advertising dollars!

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

OCTOBER 5, 2011

These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do.

Linkedin 193

Linkedin Group Practice Management 193

Amy Sample Ward

AUGUST 23, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " How to collect email subscribers on your Facebook Page – Have you added a custom welcome page and/or email sign up form to your Facebook Page?

Web 135

Web New York City Detroit Map 135

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

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Web Bookmarking Metrics Twitter 114

Amy Sample Ward

FEBRUARY 23, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. Check it out!

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Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. On Facebook: According to Non Profit Social Network Survey , 80% of respondents have a staff person dedicating 25% of their time to social media. Measure THIS!

ROI 50

ROI Social Media Measure Media 50

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Remarketing On Facebook.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 189

Myspace Teen Facebook Social Network 189

Achieve

JULY 2, 2019

If you can only focus on one channel, I’d pick Facebook for its advanced advertising capabilities and. Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me.

Social Media 52

Social Media Media Hints Social 52

Amy Sample Ward

APRIL 23, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs."

Web 114

Web Map Bookmarking Conversation 114

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Be offered to a larger audience than an in-person trade show.

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Virtual Guide Registration Sponsor 84

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

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Facebook Social Media Advocacy Online 50

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" See Frogloop’s recent article on Facebook Causes ).

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Social Media Studies Facebook Raise 41

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I followed with a post to our blog , Facebook pages, Twitter and an email blast.

Case Study 35

Case Study Local Social Media Studies 35

Amy Sample Ward

JANUARY 24, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

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Web Indiana Case Study Bookmarking 117

Connection Cafe

AUGUST 20, 2013

While this sounds like a good plan initially, don’t allow your event’s news to get buried in your feed. We shouldn’t see the same post each day on our Facebook timeline or Twitter feed. It is important to have a visual focus when it comes to marketing your event, especially on Facebook. Avoid Monotony.

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Social Media Share Media Social 39

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Be offered to a larger audience than an in-person trade show.

Virtual 52

Virtual Guide Registration Sponsor 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed. Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We (marketing and development) already knew the power of viral marketing through Twitter, FB and You Tube, but we had to back it up w/ research to prove it to our directors and senior management team. that already exists on our website or are media stories from local media outlets on our social media channels like Facebook.

Ohio 88

Ohio Children Social Media Twitter 88

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

Web 117

Web San Francisco Bookmarking Search 117

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Don't live on Twitter, your blog, Facebook, or your email.

Awareness 101

Awareness Tips Social Media RSS 101

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

ROI 53

ROI Social Network Social Media Advocacy 53

Connection Cafe

MARCH 5, 2012

Did you hear about the international flower company that monitored their twitter feed and sent bunches of flowers to random Twitter users that need cheering up? When people engage with your twitter feed or your Facebook page are they met by someone who wants to make their day better?

Difference 35

Difference Children Social Media Feeds 35

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

RSS Feeds: Add an RSS feed to your blog and news sections so people visiting your site can subscribe to your feed and stay updated on your nonprofits latest news. Pick Two Social Networks: My two favorite social networks are Twitter and Facebook (Fanpages). Tags: ROI.

Track 50

Track Social Media Tools Widget 50

Nonprofit Tech for Good

APRIL 24, 2010

I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook.

Facebook 230

Facebook ROI Nonprofit Mail 230

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

There were a number of questions related to tools and tactics that I couldn't answer off the top of my head - so I decided to crowdsource them on Twitter asking for answers in the comments. How often should an organization post to Twitter or send out updates on Facebook? Thank you Kevin! Quality is more important than quantity.

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Social Media Examples Professional Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

VCs need to work with communications folks to get their opportunities distributed, but a VC might also have her own Twitter feed or blog category to share new opportunities The VC could also use her own professional networks to target special skill sets (such as at LinkedIn). Outreach/Marketing. Fear of Failure vs. Fear of the Unknown.

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Volunteer Network Organization Help 105

Bloomerang

MAY 31, 2022

You can schedule posts in advance on platforms like Facebook, Twitter, and Instagram to ensure that you’re consistently appearing on followers’ feeds. Social media scheduling platforms help you generate an active social media presence. Identify and track key performance indicators.

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Strategy Develop Fundraising Nonprofit 104

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Type in your organizations twitter handle, organization or hashtags.

Track 41

Track Social Media Media Advocacy 41

Care2

FEBRUARY 6, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Facebook has not always proven the best tool for bringing in donations.

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tips for Promoting a Cause on Facebook If you build it, will they come?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tips for Promoting a Cause on Facebook If you build it, will they come?

Causes 48

Causes Facebook Social Media Advocacy 48

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

5 Big Listening Helps You Identify Which Angle of Your Issue Has the Best ROI. Twitter: @upwell_us. Facebook: https://www.facebook.com/Upwell.us. Rachel Weidinger is the Director of Upwell , a nonprofit PR agency with one client – the ocean. You can learn more about Upwell: Website: www.upwell.us. tidereport.

Conservancy 114

Conservancy Measure Conversation Nonprofit 114