Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)
The Fundraising Authority
SEPTEMBER 7, 2022
The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Who can you truly call a “major donor prospect?” Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.
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