Donor Headline Language Rate 
Pamela Grow
JUNE 28, 2023
According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?
Nonprofit Tech for Good
AUGUST 9, 2021
It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement.
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Classy
MAY 25, 2021
A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give.
The Science Behind Engaging your Supporters
SEPTEMBER 27, 2018
While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Email subscriber ask language. There’s no secret trick to instantly improving digital engagement for nonprofits.
Neon CRM
NOVEMBER 29, 2023
GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GivingTuesday is a valuable day to engage new donors, reconnect with existing ones, and engage a group of primarily small-dollar donors.
Allegiance Group
MAY 16, 2023
In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions. Get a homepage-only redesign.
Tech Soup
JANUARY 19, 2017
2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. They might be people who attended an event, downloaded a PDF from your website, donated a one-time gift, or signed up as monthly donors. Write less lengthy copy and better headlines.
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