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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach? billion by 2025. It depends.

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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . This valuable piece of online real estate is where the donor goes to take action and give your organization money. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor.

Giving 119
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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. This is the specific donor you’re appealing to. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . Have you written to one specific donor? . how you would talk).

Question 142
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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. Testing several versions of your donation page will help you ensure the maximum amount of conversions.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. What results have you seen?

Rate 134
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59
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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Building a donor-friendly website is a complex job – part marketing and part technical. You know what it is, but donors and others will struggle. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. And be sure to include a mailing address. They invoke a mood.

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