Remove Donor Remove Gift Remove Picture Remove Podcast
article thumbnail

Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52
article thumbnail

Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

Picture this: your general manager asks for a meeting. They’ve just seen a report that says revenue per donor is going down, and they want you to explain why the nonprofit is losing money. But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip.

Metrics 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are Donor Impact Reports?

Whole Whale

Donor Reports present a great opportunity to share organizational wins and losses throughout the year. Annual nonprofit reports are great for the big picture impact of the organization, however they only come once a year. What should be included in a quarterly Donor Report? What format should a donor report be in?

Report 59
article thumbnail

Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

Just as the previous year was a complex year for nonprofits, it was also a complicated one for individual donors. Understand the Power of Data Leveraging data to understand your donors is critical because it allows your nonprofit to drive the strategies that connect your cause to your donors’ passions.

article thumbnail

The sgENGAGE Podcast Episode 130: Setting Your Organization Up for Fundraising Success in 2020

Connection Cafe

Whether January marks the beginning of your fiscal year or the midpoint, creating a fundraising plan for 2020 will help you be more successful in attracting new donors and retaining existing ones. Managing communications according to the donor pyramid. Showing donors what their gifts accomplish.

Podcast 31
article thumbnail

Key Takeaways from AFP ICON 2022: The Ultimate Guide

Bloomerang

A few lowlights from our past: Letting the donor get too close to the wealth screen, not reading the room to realize who the real decision-makers were, asking for a big gift without the proper cultivation, and not doing our donor research. Accidentally letting a donor eat potpourri (ouch!).

Guide 122
article thumbnail

3 Keys to Setting Up Your Fundraising Calendar for Success

Top Nonprofits

You want to set an outline for the course of the year with what you want to communicate to your donors. Logical deadlines help drive urgency in the mind of donors. You want to have logical, important, time-sensitive campaigns to get your donors involved all year long. Plant the seeds with donors now.