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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? What’s your “sexy&# social media metric?

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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. There are specific metrics for specific platforms. NTEN – E-Nonprofit Benchmark Study. I believe this is because it is so difficult to measure behavior change. Ymca of Metro Chicago Facebook Case Study.

Measure 101
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Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. Why is this important? See a sample of what the stats look like here.

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Raise Money on Facebook: Four Strategies You Need to Know About

NTEN

Moreover, the company reports that people who are 35 years and older make up the fastest growing user demographic, which corresponds to the demographic mostly likely to make a donation online. 2 ) Money Is Not the Only Metric. Any strategy that leverages Facebook should embrace a range of metrics for evaluating its success.

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So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Fan Pages have a metrics tool that has just upgraded. Here's the description.

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Storytelling Through Paid Advertising

NTEN

This is the basic metric most novice media planners will consider above all. You can choose your geography, your demographics, the context of content you want to position your ads within and purchase on a CMP or CPC basis. The basic considerations for planning any online ad buy are reach, frequency, and targeting. Similar to Yahoo!,

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Business Intelligence: A Key to Success

NTEN

BI can improve the speed and quality of decision-making by providing real-time information about key performance metrics. These metrics enable management to take a logical approach to decision-making and problem solving. With BI, recommendations to executives, the board, or donors can be supported with facts.